Privacy policy

RIVE WELLNESS WEBSITE PRIVACY POLICY

Last Updated: 8/22/2025

Rive Wellness is operated by Rive Wellness LLC (“Rive”). Your privacy is important to us, and we are committed to protecting the personal information you share when visiting our website https://www/rivewellness.com )(“Website”). Our Privacy Policy explains how we collect, use, and protect your personal information.

Your use of the Website constitutes your acceptance of, and agreement to, this Privacy Policy. Rive reserves the right to modify, alter, amend, or update the Website and this Privacy Policy at any time. Your continued use of the Website after any such updates signifies your acceptance of the updated policy. If you have any questions or comments about this privacy policy, contact us at support@rivewellness.com.

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CONFIDENTIALITY

**Important:**The information you provide through our Website and services is not protected under HIPAA. While we treat your information with care and discretion, it should not be considered medical data.

Rive is committed to protecting your confidentiality and will not disclose your personal information to third parties except as necessary to process orders, provide our services, as required by law, or with your explicit consent. We do not rent or sell customer lists to third parties for their independent marketing purposes.

You may request deletion of your personal information, except for information we’re required to retain for legal, accounting, or fraud-prevention purposes, by sending an email to support@rivewellness.com or by clicking here.

SECURITY

Rive implements standard security measures to protect the Website and your information from unauthorized access, use, or disclosure. These measures include secure third-party payment processing, routine software updates, and basic firewall protection. While Rive strives to maintain a secure online environment, please understand that no internet transmission or electronic storage method is completely secure, and Rive cannot guarantee absolute security.

DATA RETENTION

Personal information provided by users, such as name, email address, and other details, will be retained for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements.

MODIFICATION OR DELETION OF PERSONAL INFORMATION

CHILDREN’S INFORMATION

The Website does not knowingly collect or share any personally identifiable or sensitive personal information from children under the age of 13. If you believe that the Website has personally-identifiable information of a specific child under the age of 13, please contact Rive immediately at support@rivewellness.com and such information will be promptly removed and deleted. We do not knowingly sell or share the personal information of children under the age of 16.

WHAT PERSONAL INFORMATION DOES THE WEBSITE COLLECT AND HOW IS IT USED?

Rive collects various types of personal information to provide and improve our Website and services. Rive does not sell your email address or other personal information to any third party. The categories of personal information we may collect from you and the business purposes for which we use them include:

Identifiers:

What we collect: Name, email address, physical address (for shipping products or service-related communications), phone number, unique personal identifiers (like IP address, cookie IDs, device IDs).
Additional data may be collected when you schedule or inquire about coaching services, such as your time zone, scheduling preferences, wellness goals, or responses to intake questions.
Purpose: To fulfill orders, provide services (coaching, consultations), communicate with you, manage your account, process payments, deliver products, provide customer support, detect security incidents, debug and repair errors, and for internal research and development.

Commercial Information:

What we collect: Records of products or services purchased, obtained, or considered, purchase history, products viewed, and other purchasing or consuming histories or tendencies.
Purpose: To process transactions, provide services, manage your orders, personalize your experience, understand customer preferences, improve our offerings, and for marketing and advertising.

Internet or Other Electronic Network Activity Information:

What we collect: Browse history, search history, information regarding your interaction with our Website or advertisements (e.g., pages visited, time spent, clickstream data), device information, and operating system.
Purpose: To improve Website functionality, personalize content, analyze traffic, understand user behavior, conduct internal research, for security purposes (detecting fraud, debugging), and for marketing and advertising.

Geolocation Data:

What we collect: Location information is collected only as necessary for shipping purposes (e.g., your shipping address) and approximate physical location derived from your IP address for analytics.
Purpose: To deliver product orders and for general geographical user analytics.

Inferences:

What we collect: Derived from the above categories to create a profile reflecting your preferences, characteristics, and interests (e.g., product recommendations based on Browse history).
Purpose: To personalize your experience, tailor marketing and advertising, and improve our product and service offerings.

Financial Information (Processed by Third Parties):

What we collect: While we do not directly store your full payment card details, we transmit necessary payment information (e.g., partial credit card numbers, payment confirmation details) to our secure third-party payment processors.
Purpose: To process your transactions and fulfill orders for products or services.

Email and SMS Marketing Services

What we collect: Email addresses, phone numbers, and user interaction data (e.g., link clicks, open-rates) when you opt into our newsletters, SMS alerts, or promotional campaigns.
Purpose: To send you marketing communications, reminders (such as abandoned-cart emails), and promotional offers tailored to your preferences.
Note: You can opt out at any time via the unsubscribe links in emails or by replying “STOP” to SMS messages.

Surveys, Quizzes, and Coaching Intake Forms:

What we collect: Wellness goals, emotional states, personal challenges, mindset responses, and other sensitive inputs voluntarily submitted through coaching intake forms, self-assessments, or program tools.
Purpose: To personalize coaching sessions, provide wellness recommendations, and enhance service offerings.
Note: This information is not protected under HIPAA. While we treat your information with care and discretion, it should not be considered medical data.

Social Media and Third-Party Logins

What we collect: If you connect or sign in using social media (e.g., Facebook, Google), we may access your public profile information (e.g., name, profile photo, email).
Purpose: To simplify account creation, improve user experience, and facilitate communication.
Note: We do not post to your social media accounts without your explicit consent.

Affiliate Links and Referral Tracking

What we collect: When you click on affiliate or referral links on our site, we may track that interaction (via cookies or UTM parameters) to credit referring partners.
Purpose: To manage our affiliate program, track engagement, and compensate partners.

Methods of Collection: We collect personal information directly from you (e.g., when you make a purchase, sign up for a service, contact customer support) and automatically as you navigate the Website (e.g., through cookies, web beacons, and similar technologies). We may also receive information from third-party partners (e.g., analytics providers, advertising partners).

Cookies and Site Analytics

Our Website uses cookies and similar technologies to support site functionality, personalize your experience, and analyze traffic. These technologies may collect information such as your IP address, device type, browser information, and interactions with the Website.

Shopify Cookies: Some cookies are enabled by Shopify, which provides the ecommerce platform that powers our store. For details on Shopify’s cookie use, visit https://www.shopify.com/legal/cookies.
Analytics & Marketing Tools: In addition to Shopify cookies, we may use analytics and marketing tools such as Google Analytics, Meta Pixel, and Klaviyo (email/SMS) to understand site usage, personalize marketing, and improve our offerings.
User Control: You can manage or disable cookies in your browser settings. Please note that doing so may affect your ability to use certain features of the Website.

Cookies and Site Analytics: The Website uses cookies and similar technologies to support site functionality, personalize your experience, and analyze traffic. These technologies may collect data such as your IP address, device type, browser information, and interactions with the Website.

Some of these technologies are enabled by Shopify and third-party services that support the operation of our store. To learn more about Shopify’s use of cookies, visit https://www.shopify.com/legal/cookies.

In addition to Shopify’s cookies, our Website may use analytics and marketing tools such as Google Analytics, Meta Pixel, and Klaviyo (email/SMS) to help us understand site usage and tailor marketing. You can manage or disable cookies in your browser settings; doing so may affect certain site features.

You can modify your browser settings to manage or disable cookies, but doing so may affect your ability to use certain features on the Website.

International Users and Data Transfers

We may transfer, store, and process your personal information outside of your country of residence, including in the United States. Where required, we rely on safeguards such as the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Addendum.

By using the Website, you acknowledge that your personal information may be processed in countries with different data protection laws than where you live.

HOW WE DISCLOSE PERSONAL INFORMATION

Rive may disclose your personal information to third parties for various business purposes. We do not control these third parties and are not responsible for their practices, terms, or policies. Your use of these features is subject to the terms and privacy policies of the respective providers. In the last twelve (12) months, Rive has disclosed the following categories of personal information for a business purpose to the following categories of third parties:

Identifiers:

To shipping carriers (e.g., USPS, FedEx, UPS) to deliver products; to payment processors (e.g., Stripe, PayPal) for transaction processing; to customer service platforms (e.g., Zendesk, HubSpot) for support; to marketing and advertising partners (e.g., Google, Facebook) for targeted advertising; to analytics providers (e.g., Google Analytics) for website performance analysis; to cloud service providers for data storage; and to scheduling or client portal services (e.g., Calendly, Zoom, Google Calendar, Practice, or similar platforms) solely to facilitate appointment coordination.

Commercial Information:

To payment processors for transaction verification; to marketing and advertising partners to personalize offers; to customer service platforms to assist with order inquiries.

Internet or Other Electronic Network Activity Information:

To analytics providers to understand website usage; to advertising partners for targeted advertising and measuring ad effectiveness; to security partners for fraud prevention.

Geolocation Data:

To shipping companies to deliver product orders and to analytics providers to understand user demographics.

Inferences:

To marketing and advertising partners to personalize advertising and product recommendations.

Financial Information:

To payment processors for transaction processing.

Additional Information Collected for Coaching Services:

To scheduling platforms or client portal services (e.g., Calendly, Practice, or similar platforms) solely to facilitate sessions and appointment coordination.

THIRD-PARTY SHOPPING AND PAYMENT SERVICES

Rive’s store and checkout are hosted by Shopify Inc., which provides the ecommerce platform that enables us to sell our products and services. Your personal information may be stored and processed through Shopify’s infrastructure and is subject to their privacy practices, which are available at https://www.shopify.com/legal/privacy.

We use trusted third-party payment processors (such as Stripe or PayPal) to handle all transactions securely. Your full payment details are not stored by us and are subject to the privacy policies of the respective payment processors.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). This section describes your CCPA/CPRA rights and explains how to exercise them.

Rive may disclose your personal information to third parties for various business purposes. In the last twelve months, Rive "shared" (as defined under the CCPA/CPRA, including for cross-context behavioral advertising) the following categories of personal information to third parties (such as advertising networks and analytics providers). We "share" this information for the purpose of targeted advertising and to personalize your experience with relevant ads.

Identifiers: To shipping carriers (e.g., USPS, FedEx, UPS) to deliver products; to payment processors (e.g., Stripe, PayPal) for transaction processing; to customer service platforms (e.g., Zendesk, HubSpot) for support; to marketing and advertising partners (e.g., Google, Facebook) for targeted advertising; to analytics providers (e.g., Google Analytics) for website performance analysis; and to cloud service providers for data storage.
Commercial Information: To payment processors for transaction verification; to marketing and advertising partners to personalize offers; to customer service platforms to assist with order inquiries.
Internet or Other Electronic Network Activity Information: To analytics providers to understand website usage; to advertising partners for targeted advertising and measuring ad effectiveness; to security partners for fraud prevention.
Geolocation Data: To shipping companies to deliver product orders.
Inferences: To marketing and advertising partners to personalize advertising and product recommendations.
Financial Information: To payment processors for transaction processing.

Your Specific California Privacy Rights: California residents have the following rights concerning their personal information:

California “Do Not Track” Disclosure: Some browsers offer a “Do Not Track” (DNT) signal. Our Website does not currently respond to DNT signals due to a lack of consistent industry standards.
Right to Know: You have the right to request that Rive disclose what personal information we collect, use, disclose, and "sell" or "share." You may request specific pieces of personal information or categories of personal information.
Right to Delete: You have the right to request the deletion of personal information that Rive has collected from you, subject to certain exceptions (e.g., information needed to complete transactions, detect security incidents, comply with legal obligations).
Right to Correct: You have the right to request that Rive correct inaccurate personal information that we maintain about you.
Right to Opt-Out of "Sale" or "Sharing": You have the right to opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
Right to Limit Use and Disclosure of Sensitive Personal Information: Rive does not collect sensitive personal information, therefore this right is not applicable.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, or provide a different level or quality of goods or services because you exercised these rights.

Opt Out

To exercise the rights described above, please submit a verifiable consumer request to us by:

Emailing us at: support@rivewellness.com
Calling us at: 707-634-4646
Visiting our online request form at: http https://www.rivewellness.com/pages/privacy-requests

You can also exercise your right to opt-out of the "sale" or "sharing" of your personal information by clicking here or on the "Do Not Sell or Share My Personal Information" link located in the footer of our Website.

Verifiable Consumer Request

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. We will need to verify your identity to process your request. We will generally verify your request by matching at least two data points provided in your request to personal information we maintain about you. For requests for specific pieces of personal information, we may require additional verification. We will respond to your request within 45 days of receipt (or as otherwise required by applicable law). If reasonably necessary, we may extend this period by an additional 45 days and will notify you of the extension and reason.

If you have questions or wish to exercise your privacy rights, contact us at:

Email: support@rivewellness.com
Phone: 707-634-4646
Mail:
Rive Wellness LLC
1990 N California Blvd, 8th Floor PMB 1189
Walnut Creek, CA 94596 USA